Customer Engagement

How Bland Boosted Efficiency and Response Times for Parade

See how Parade reduced manual workload and response lag by deploying Bland, turning repetitive inbound calls into streamlined, revenue-driving workflows.
See it in Action
Parade
Use Case

Improving speed to lead by automating calls 24/7

Answer calls immediately, eliminate hold times, and qualify and route in real time
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Automating Carrier Sales and Eliminating Response Delays

Parade was facing a growing operational bottleneck tied to inbound carrier phone calls. While their CoDriver email automation handled 200,000+ weekly load inquiries, the phone channel remained overwhelmed.
Carrier sales teams were dealing with:

  • Heavy manual workload
  • Long hold times and delayed responses
  • Missed after-hours calls
  • Repetitive conversations that pulled reps away from high-value deals

They needed a scalable way to qualify, route, and answer carrier calls instantly — without adding headcount or sacrificing quality.

A 24/7 AI-Powered Inbound Engine

Parade integrated Bland’s AI phone agent to fully automate inbound carrier conversations.
The AI now replaces the traditional inbound rep and:

  • Qualifies, routes, and responds autonomously
  • Handles thousands of calls per week
  • Works 24/7 with zero downtime
  • Reduces manual workload and speeds up response times

With Bland’s low-code platform, Parade customizes negotiation flows, tunes conversations quickly, and maintains mission-critical reliability.
The AI manages repetitive conversations at scale and sends only the highest-value opportunities to human reps.

Instant Impact Across Efficiency, Speed, and Profitability

The impact of integrating Bland into Parade’s workflow was immediate and mission-critical:

  • Bland handles 100% of inbound call volume for many Parade customers within the very first week.
  • Nearly two-thirds of all carrier calls are fully managed autonomously.
  • Carriers are qualified or routed in under 90 seconds, regardless of time of day.
  • Hold times of 30+ minutes are completely eliminated.
  • Carrier sales floors can now handle thousands of calls per week with ease.
  • No additional headcount is required to scale call volume.
  • Reps focus exclusively on high-value conversations instead of repetitive inbound calls.
  • Freight is covered faster, with improved margins and better overall operational efficiency.
  • AI negotiation flows drive better price action before a human ever touches the call.
  • The system is so embedded into operations that teams notice immediately if it ever goes down - reflecting its mission-critical role.

Together, Bland and Parade have transformed carrier interactions into a scalable, automated inbound engine that improves broker productivity, enhances carrier satisfaction, and drives measurable revenue impact.

In just the first weekof our new CoDriver product, Blandis already handling 100% of their inboundcall volume, and covering freight faster atbetter margins. It’s not cannibalizing otherchannels either. It’s additive. This is amission-critical system.Daniel FurmanData Science Lead

See the Results for Yourself.

Reduce response times, enhance engagement, and scale with ease.
See it in action